Or, what a beet-up.
What cheek, Aussie entrepreneur Dick Smith is slagging off New Zealand grown beetroot, claiming it's not up to the quality of Australian beetroot. The label on the cans of Mr Smith's beetroot says ''When American-owned Heinz decided to move its beetroot processing facility from Australia to New Zealand causing hundreds of lost jobs, we decided enough is enough. So we are fighting back against poor quality imported product.''
Every can of Mr Smith's "magnificent sliced beetroot" has a photo of Mr Smith on the label, so you don't mistake it for any inferior brand.