I drove home yesterday after catching up with friends in Tararua, and at one stage I was stuck behind a Linfox truck, with a few cars in between. I could just make out the slogan on the back of the truck, badly written in an execrable font with the letters running into each other and it appeared to say: "you are missing mother". You are missing mother? What? Not what you'd expect from a moving company. What could have prompted this uncharacteristic whimsy? Not missing your mother, which might just barely have made some sense... Hmm. For many kilometres I pondered this slogan, and it occupied the time wonderfully.
Then the traffic thinned and I was directly behind the truck, and I found the slogan is in fact: